Winning Business

Need

Winning Business was a programme of practical marketing support developed and delivered on behalf of the Welsh Development Agency.

Action

The business development outcomes from this programme made it outstanding. Charter worked with more than 200 Welsh companies.

Benefit

Final results showed that the programme helped to generate £90 million worth of new business for those companies and created or safeguarded 880 jobs.

This programme won the Management Consultancies Association National Gold Award for Best Marketing Practice.