Doncaster Refurnish

Need

Doncaster Refurnish is an innovative social enterprise that aims to assist people in need by providing new and pre-owned furniture and domestic electrical appliances at affordable prices.

The business needed a more defined and focused marketing strategy to expand the business.


Action

Charter worked with Doncaster Refurnish senior management to research their various options and a detailed, action focused and coordinated marketing strategy was produced.

This identified the most practical and relevant opportunities for the business to expand in an effective and sustainable way.


Benefit

Doncaster Refurnish is now implementing its marketing strategy with Charterís help, turning the activities and campaigns into reality.

The strategic recommendations provided by Charter have allowed Doncaster Refurnish to develop a more ambitious medium term business plan and move forward to the next stage of their growth.