Marlin Industries

Need

Marlin is a manufacturer and refurbisher of wooden drums for the cable industry. A byproduct of this business is the recycling of drums which have reached the end of their natural life into a high quality woodchip that has a variety of potential applications.

Charter was asked to evaluate the various markets accessible to Marlin at a local and regional level.


Action

Charter Solutions used primary and secondary research techniques combined with product life cycle analysis to provide a clear risk/reward description of prospective markets and present the best prospect for return on investment.

Benefit

Detailed marketing communications plans were created by Charter highlighting the two most attractive market sectors for Marlin to enter.

The marketing communications plans provided a detailed timeline, activity schedule and evaluation schedule for Marlin to follow.