Joseph A. Jones & Co. Solicitors specialise in legal matters associated with Wills, Trusts, Probate, Inheritance Tax Planning, Powers of Attorney, Court of Protection and related Property issues.
Whilst wishing to continue and indeed further enhance their specialism in this area, they recognised that market deregulation, driven by the Legal Services Act combined with commoditisation of the Wills market, represented threats to its current profitable position.
Charter Solutions researched current national and regional market trends, analysed competitor positioning, the implications of Legal Service Act and Joseph A Jones & Co.ís current offering, profile and market proposition.
Charter then developed a marketing action plan for Joseph A Jones & Co. designed to meet its objectives of year-on-year growth.
The Action Plan gave a clear, practical and targeted solution to its challenges, centred around a clear market proposition and target audience definition.
Implementation of a carefully constructed communications campaign at the centre of the plan focused upon enhancing Joseph A Jones & Co.ís pre-eminent position in its market niche, building barriers to entry for competitors and ensuring continued growth despite market changes at the high volume, low value end of the sector.