Manufacturers of regrind and melt filtrated pellet from post consumer PVC waste, PVC Recycling required a marketing strategy to enable them to increase sales of their recyclate product and ensure long-term stability in an increasingly aggressive and competitive market place.
Charter Solutions were commissioned to research the market for recycled plastisol and identify new routes to market.
The research included prioritisation of end markets in line with PVC Recycling’s core strengths creating an opportunity to increase their current production output and provide new revenue streams.
The identification of new routes to market and development of a fresh target customer base led to a complete change of direction for the business, strengthening existing sales and providing a more lucrative pipeline for future growth.
Charter Solutions produced a realistic, achievable and affordable marketing and communications strategy, leaving PVC Recycling well placed to reposition their product offering to compete competitively within profitable markets.