RubberTech

Need

Rubbertech has a wide range of products and specialises in providing acoustic materials and solutions to the construction industry.

The company has recently launched a balcony floor tile with a high quality porcelain finish backed by a recycled rubber pad. Charter was commissioned to help the marketing of this innovative new product.


Action

Charter identified the dynamics of the purchasing process, audited perceptions among contractors and specifiers towards the product and recommended routes to market via a detailed marketing plan.

Benefit

Identified two markets within the construction industry that were likely to show the shallowest decline and a marketing strategy and plan has now been devised to effectively target architects and specifiers specialising in these markets.