Econoplas Ltd

Need

Scarborough based Econoplas manufactures a highly effective and unique drainage product and is the only outlet for recycling contaminated mixed polymer in the region.

To ensure expansion of the business a strategic marketing plan was needed to secure market growth over the next 3 years.


Action

Through working with the Econoplas team Charter Solutions fast tracked the development of a plan which incorporated the experience and expertise of the Econoplas staff with the insight and strategic experience of Charter consultants.

Benefit

Charter developed a step by step strategic plan focusing on identified market opportunities.

In addition detailed budgets, tactical promotional and sales plans were created to ensure effective implementation.

Econoplas is now successfully implementing the strategy to expand its operations in the UK, Ireland and Northern Europe.