Raising the Marketing Game

Need

Raising the Marketing Game was a direct European funded programme for which Charter made a successful bid to the Welsh European Funding Office.

Action

The programme built on “Winning Business” and our measurement of the effectiveness of this intervention, as well as follow up research with companies, were instrumental in the success of this bid.

Benefit

Charter worked with 36 companies and generated £10.5 million worth of new business for those companies and created 79 new jobs and safeguarded 278 jobs.