BPE

Need

Business Process Excellence was a programme of strategy, sales and marketing to assist businesses within South East Wales to improve their sales and marketing processes. 

Action

The content of the programme was designed based on research with companies in the target areas (which included a dynamic economy in Cardiff as well as regenerating economies in the Valleys) and was informed by Heads of the Valley’s Strategic Framework. Charter worked with companies over a six month period to develop their sales and marketing capabilities.

Benefit

The project generated £1,853,800 in profit growth from additional sales plus £4,858,000 of additional sales in pipeline opportunities.